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Privacy policy

Last updated: September 24, 2026

This policy explains what personal data we process when you use the wall, what for, and what rights you have.

1. Data controller

The data controller is the owner of The Humanity Wall. Contact: info@thehumanitywall.com

2. What data we process

When you visit the website we process your IP address and the technical data of your browser and device needed to show you the website and protect it against abusive or fraudulent use.

If you sign in, also:

  • Your account: your name, email address and a user identifier. The email address is also used to manage your purchases and gift codes, which may be linked to the recipient's email address.
  • Your content on the wall: which cells are yours and their content. If you publish an image in which you can be recognised, or your name, that content is also your personal data.
  • Your credits: the balance and its transactions (purchases, gifts and claimed cells).
  • Your purchases: the details of each purchase (reference, credits, amount and taxes) and the billing data needed to meet tax obligations (billing country and postcode and the country of the payment method). Your full payment method details are handled directly by the payment service provider and never reach us.

3. Purpose and legal basis

  • Creating and managing your account, letting you edit your cells and displaying the wall: necessary to provide the service you request (Art. 6(1)(b) GDPR). Keeping published content on the wall even if the account is blocked or deleted, under the licence in the terms of use: performance of that contract and our legitimate interest in preserving the integrity of the wall (Art. 6(1)(b) and 6(1)(f) GDPR).
  • Selling credits and meeting tax and accounting obligations: performance of a contract and legal obligation (Art. 6(1)(b) and 6(1)(c) GDPR).
  • Keeping the service secure, preventing abuse and removing prohibited content: legitimate interest and legal obligation (Art. 6(1)(f) and 6(1)(c) GDPR).

We do not use your data for advertising, build profiles or sell it.

4. What is public

The wall is public: anyone can see the content of your cells. Your name and email address are not public. Your cells do not show your identity, although it is possible to tell which cells belong to the same person. What you publish is permanent: do not publish personal data, yours or anyone else's.

5. Who we share data with

Only with the providers needed to provide the service:

  • Technology providers: provide the hosting, authentication and security services needed for the website to work.
  • Payment service provider: processes payments.

These providers may process some data outside the European Economic Area, with the safeguards required by the GDPR (adequacy decisions or the European Commission's standard contractual clauses).

We do not share your data with anyone else unless required by law.

6. Retention period

  • Your name, email address and access, for as long as the account exists; if you ask us to delete it, we erase them. The content of your cells stays on the wall with no link to your identity, and your internal identifier is only kept alongside the purchase records required by law. If a cell contains your personal data, you can ask us to remove it.
  • Purchase data, for the period required by tax and commercial law, even if you delete your account.
  • Session data, while the session is open and, at most, for the period stated in the cookie policy.

The permanence of content and the licence you grant us over it are explained in the terms of use.

7. Your rights

You may request access to, rectification or erasure of your data, object to or restrict its processing, or receive it in a portable format. Erasure covers your account data and any content of your cells that contains your personal data; the rest of the content stays on the wall under the terms of use. Write to us at info@thehumanitywall.com from your account's email address.

If you believe we have not handled your data properly, you may lodge a complaint with the Spanish Data Protection Agency (aepd.es).

8. Cookies

What we store in your browser is explained in the cookie policy.

9. Minors

You must be at least 14 years old to create an account (Art. 7 of the Spanish LOPDGDD). To buy credits you must be of legal age or have your parents' or guardians' permission.